Welcome to the Home Page of Franco & Co. , the marketing consultancy founded by London-based marketer Tony Franco.

As well as showcasing who we are and what we do, there's a Blog for expressing points of view on the world of marketing. Feel free to add your comments and join in the discussions.

There's also an Articles section which is a rich resource of marketing help and advice.

The site will be updated on a regular basis so hopefully you'll find it interesting and useful

Franco & Co. Blog

Tags >> sales promotion



Often we marketing folk make life difficult for ourselves. We try to build deep meaningful relationships with consumers when in fact they want nothing of the sort. That's why I really like the Anchor Great Rewards Round Up. Just collect 'cow codes'on Anchor packs, build a herd and swap your cows for cute rewards. And that's it. It's easy, you get free stuff and you get a nice warm feeling towards the brand. No attempt to 'co-create' anything or do anything worthy or more meaningful. Which is great.