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Franco & Co. Blog

Tags >> sales promotion

Anchor Butter. Good Old Fashioned Label Collection

Posted by: TonyFranco on Feb 2, 2010

Tagged in: sales promotion



Often we marketing folk make life difficult for ourselves. We try to build deep meaningful relationships with consumers when in fact they want nothing of the sort. That's why I really like the Anchor Great Rewards Round Up. Just collect 'cow codes'on Anchor packs, build a herd and swap your cows for cute rewards. And that's it. It's easy, you get free stuff and you get a nice warm feeling towards the brand. No attempt to 'co-create' anything or do anything worthy or more meaningful. Which is great.

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