Welcome to the Home Page of Franco & Co. , the marketing consultancy founded by London-based marketer Tony Franco.

As well as showcasing who we are and what we do, there's a Blog for expressing points of view on the world of marketing. Feel free to add your comments and join in the discussions.

There's also an Articles section which is a rich resource of marketing help and advice.

The site will be updated on a regular basis so hopefully you'll find it interesting and useful

Franco & Co. Blog

Tags >> media

IKEA Oyster Wallet

Posted by: TonyFranco

Tagged in: media


I think IKEA’s Oyster card wallet is an inspired media choice. I look at it every time I travel. It’s in my bag all the time. I love the message  'Home is the most important place in the world'. It's so true. I tend to lose things a lot, but because of the primary colours it’seasy to find. I feel rather attached to it.