A week or so, a packet of Dorset Cereals For Kids appeared in our cupboard.  I asked my 11 year old where she'd heard of them and she told me that her friend had got some. Word of mouth in action. I immediately thought that this was quite a surprising move. I can't think of one cereal brand that explicitly brands itself ‘for kids'. On reflection I think that this is a very smart thing for them to do.

The Dorset Cereals brand has huge equity with adults as a wholesome, natural brand, so has real credibility in the eyes of the purchaser. The product seems to be a combination of corn flakes, rice crispies and sugar puffs - all the old favourites. I imagine the kids would really enjoy them and as we all know, they love multi-textured tastes. (Kids often mix up several cereals in one bowl) Not sure how much nutritional value they genuinely contain, but they're certainly proving popular in our household.

The box itself is a source of creativity, containing suggestions for projects and finally there's an initiative called ‘Edible Playgrounds' that encourages school playgrounds to create vegetable plots. Very responsible and very in vogue. Click here for more details

All in all, a strong entry into a crowded market.

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In my attempts to move away from buying expensive and dull Gillette products, I've recently discovered the Italian shaving brand Proraso. Apparently it's Italy's most popular shaving cream and is fantastic. Rich, lathery and made with eucalyptus oil. A real classic. I can also recommend the traditional Merkur razor.  Although expensive to buy, the blades are incredibly cheap and avoids the deep intake of breath that always accompanies a purchase of Gillette blades.

I find you get a lot more satisfaction buying lesser known, specialist brands that have real character. I've even started to enjoyed to shaving, expecially now that I've bought a classic shaving badger hair shaving brush.

You can all of these products at the excellent English Shaving Company website.

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