Tony has been working in the marketing industry for over 20 years both on the client and agency side of the business.

He's an expert on brand strategy, consumer insight and innovation and has worked with some of the world's most famous brands. He started his marketing career at Nestle where he spent 8 years in various brand management roles looking after brands such as Buitoni and Nescafe.

For 10 years he then worked as a brand consultant working for the WPP Agency Added Value where he became a Board Director of the UK business. He worked on many of the agency's key international clients, which included Shell, Pernod Ricard, Pepsico, Bacardi-Martini, General Motors, Nestle and UnileverFor the past 4 years he's been working as a sought-after independent consultant, helping companies all over the world find great consumer insight, create bigger and better brand ideas and invent great new products. At the moment he's working in categories as diverse as Online Poker, Food, Petcare and Pharmaceuticals.

He's particularly known as an expert facilitator and is highly skilled in designing and facilitating all kinds of workshops from the strategic through to the creative. In addition, Tony regularly teaches on the subject and has helped a number of organisations develop a pool of skilled facilitators.