Tony Franco Biography

Tony has been working in the marketing industry for over 20 years both on the client and agency side of the business. He’s an expert on brand strategy, consumer insight and innovation and has worked with some of the world’s most famous brands.

He started his marketing career at Nestle where he spent 8 years in various brand management roles looking after brands such as Buitoni and Nescafe.

For 10 years he then worked as a brand consultant working for WPP Agency Added Value where he became a Board Director of the UK business. He worked on many of the agency’s key international clients, which included Shell, Pernod Ricard, Pepsico, Bacardi-Martini, General Motors, Nestle and Unilever.

 3 years ago he founded the Franco & Co. brand consultancy.