Welcome to the Home Page of Franco & Co. , the marketing consultancy founded by London-based marketer Tony Franco.

As well as showcasing who we are and what we do, there's a Blog for expressing points of view on the world of marketing. Feel free to add your comments and join in the discussions.

There's also an Articles section which is a rich resource of marketing help and advice.

The site will be updated on a regular basis so hopefully you'll find it interesting and useful

Franco & Co. Blog

Fred Perry - On the Up

Posted by: TonyFranco in brands on Jul 3, 2009

Later today, Andy Murray will play Andy Roddick in the semi finals of Wimbledon. Win or lose, the Fred Perry brand, worn by Murray is sure to get a boost.

In addition, at Glastonbury, Damon Albarn of Blur was also wearing a black Fred Perry shirt during their headline performance last Sunday. Don't be surprised if you start seeing them everywhere this Summer.

 

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Orange at Glastonbury

Posted by: TonyFranco in sponsorship on Jun 25, 2009

Tomorrow I'm off to Glastonbury for the first time and being a Festival virgin am looking for as much help as I can get. In my search I can across Orange's Glastonav09, which is a fabulous source of information that I've downloaded onto my BlackBerry. Now, hopefully I won't get lost, will be able to plan who to watch and get lots of helpful advice. Fantastic

One of the biggest concerns, I imagine is your phone running out of battery power at the Festival. Well, Orange have 2 potential solutions:

- the Chill and Charge tent, where you charge your phone whilst watching music

- the Power Pump - a phone charger powered by a footpump: what a great idea!

So far, I'm very impressed with Orange's Glastonbury partnership. Now, must find my wellies....

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Duffy Diet Coke Advert

Posted by: TonyFranco in advertising on Jun 24, 2009

Continuing with the theme of pop stars appearing in adverts... 

The Diet Coke ad featuring Duffy has recently been cleared by the Advertising Standards Authority (ASA) over health and safety issues. Apparently, 18 viewers complained that she was not wearing a helmet or reflective clothing and her bicycle had no lights on. Oh dear, looks like it will continue to be shown.

It's a shame that it wasn't withdrawn on the basis of it being a terrible ad. Click here to view it. I've watched it several times and I still don't get it. It's bizarre seeing Duffy ride a racing bike. Why does she ride through a supermarket? Why are all those people staring at her so wistfully? Why does her voice sound so awful? (Worse than normal) Is it meant to be a joke? I don't think it is..

In their defence of the ad, Coke claim the cycling sequence is 'Duffy's fantasy'. What kind of fantasy is that?

Diet Coke has been living off the legacy of the Diet Coke Break ads with the hunky guy for decades. Looks like it will continue to do so.

 

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